Marketing and Customer Service

To many “purists” marketing is a bad word, to those in today’s health care industry, it is essential. It is more than advertising, it is relationship building with all customers. First, customers must be identified, a program developed, and then monitoring the program to insure that the targeted customers are in fact receiving they expect or need. An analysis again is a key aspect but without improving the practice culture along with training of the staff on what it means to “smile” the program will not succeed. Today’s automated world also calls for effective use of the internet and all the “devices” and “tools” available. We work with the practice to insure an optimal return for the dollars and effort invested.